Create links in Links → Create link. Your link domain must be live first. Anyone on your team can create and edit links.

Fields#

Field	What it does
Name	For you and your team, e.g. "Diwali sale email". Required.
Code	The part after the domain: `go.yourbrand.com/<code>`. 3–64 characters of `a–z`, `0–9`, `-` and `_`, starting with a letter or digit. Codes are case-insensitive, so `/Diwali` works too. Leave it empty to generate an 8-character code. A code can't change later.
Channel	Tags every tap from this link. Leave it on Detect automatically to tag taps by where they came from. See Channels and sources.
Path in your app	Where your app should open, like `/product/123`. Starts with `/`, no spaces.
Parameters	Up to 20 key–value pairs sent to your app with the deep link, e.g. `variant` = `red`.
Link preview	Title, description and image that WhatsApp, Instagram and others show when the link is shared. An image of 1200 × 630 works everywhere.
Fallbacks	Per-platform `https://` pages that replace the store (iOS, Android) or your app's web fallback (web).
Expires on	After this day, taps go to your app's web fallback.

The path and parameters reach your app through the deferred deep link, which arrives with install attribution. Set them now and they'll work as soon as it ships.

Copy a link from the table, or download a QR code from its menu (⋯ → QR code). QR codes are generated in your browser from the link's URL.

Editing and archiving#

Edits reach live links within 15 seconds. There's no delete: Archive stops a link from being recorded and sends its taps to your web fallback, while keeping its history. Restore brings it back. Turn on Show archived to see archived links.

Creator links#

If you run campaigns on Dropp, every creator in a campaign gets their own link on your domain when they open the campaign, created automatically and tagged with the campaign and creator. You don't create these yourself.

Creating links

Fields#

Sharing#

Editing and archiving#

Creator links#